Rodrigo Alves has undergone a dramatic surgical procedure to remove his fake six-pack and have it put into his bum to make it look bigger.
The former Celebrity Big Brother star – better known as the Human Ken Doll – has gone under the knife dozens of times in a bid to completely transform his look.
But in one of his most radical moves ever, the 36-year-old has had his infamous fake six-pack taken out and the fat inserted into his backside to give him a Brazilian Bum Lift.
And he did it all on camera for a German TV documentary.
The reality personality told MailOnline that eight years on from his Abdominal Etching procedure in Brazil, he decided he was done with his six-pack.
He said: "As much as people thought that it was amazing I don't think that it passed on the right message since I didn’t work out for it I just payed for it.
"Also, the six-pack didn’t match the rest of my body and started to look a bit silly!"
Rodrigo visited the Comfort Zone surgery clinic in Istanbul, where Dr Serkan Balta performed a five-hour liposuction operation to remove his fake abs, taking out between three and five litres of fat from his belly and back.
The fat was then inserted into his bum and hips to give him a fuller-looking derriere.
Rodrigo added: "I see all my plastic surgeries as an evolution of me as a person! I never wanted to look like a Ken Doll or to be a Ken Doll. I just wanted to be unique and to show the world that in life anything is possible."
He said he also wanted to prove that people don't have to live forever with the looks they're born with if it makes them unhappy.
But he says that as he approaches 40, he's starting to see the world in a new light.
He said he's still changing, "not just aesthetically but inside".
Rodrigo said last month that he hopes his latest surgery will put him in the Guinness World Record book.
He said that Guinness want to make a movie about him and his history of plastic surgery, and that they're trying to get hold of all the doctors who have worked on him over the years.
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