Jeremy Clarkson says social media 'can be really dangerous'
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Jeremy Clarkson was left fuming after he hit out at the Swedish furniture giant IKEA, after they “suspended” their paid display advertising following complaints they had appeared on GB News. It comes after the Grand Tour host slammed viewers who claimed GB News was the “personification of evil”.
The new-opinion led channel, which launched last week, has billed itself as a straight-talking antidote to mainstream news broadcasters.
However, in recent days a number of brands have pulled their advertisements from GB News including drinks companies Kopparberg and Grolsch, skincare brand Nivea and the Open University have all said they will distance themselves from the new channel following pressure from campaign groups.
Writing in his latest column, Jeremy hit out at “professional stirrers” who are refusing to buy from brands that advertise and support GB News amid claims of “toxic propaganda”.
“And guess what? Even though these halfwits wouldn’t be able to buy anything, because they spend all their benefits on weed, many of the companies immediately caved in,” he claimed.
The former Top Gear presenter then took aim at IKEA after claims the furniture brand said GB News was not in line with their views and pulled their advertisements.
Jeremy commented: “As a result, I quickly decided that I would boycott Ikea. I didn’t think this would be a hardship.”
He added part of his reasoning was because he struggled to put together their furniture.
Jeremy continued in The Sun: “Annoyingly, however, just one day after I started my boycott, Ikea announced that it may have been too hasty in making its decision.
“And that it might yet advertise on GB News. So does this mean I will now make a U-turn as well?… No.”
The presenter added that he will continue to watch more of GB News.
Jeremy’s comments come after IKEA paused its advertising on the news channel earlier this week.
It has since been announced that the furniture brand will reinstate its adverts after a 48-hour boycott.
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A spokesman for IKEA told i news: “On Tuesday, we took a decision to suspend advertising on GB News.
“While we had not actively sought to appear on the channel, the decision to suspend our advertising was taken at great speed.”
The continued: “As a newly launched channel, we recognise that it is simply too soon to make an informed decision as to whether advertising there is in line with our advertising policy and brand guidelines.
“We want to make it clear that it was not our intention to polarise our customers or others in this debate, and a decision on our future approach will be taken in due course.”
Express.co.uk has contacted IKEA representatives for comment.
Andrew Neil, chairman of GB News, has since hit out at critics of his news channel as the veteran broadcaster claimed the opinion-led channel will “puncture the pomposity of our elites”.
Presenters include former Brexit Party candidate and The Apprentice winner Michelle Dewberry, former Sky News presenter Colin Brazier, and The Sun’s former showbiz journalist Dan Wootton.
Planned segments on the show, including one called Woke Watch, have earned GB News comparisons with right-wing US TV channel Fox News which have been dismissed by Andrew.
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