You\u2019re About to See Every Guy Wearing Rothy\u2019s Sneakers

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There’s a reason to get excited about sneakers again. You’ve spent the better part of a year wearing the same less-than-thrilling house slippers, and after what may have felt like the longest winter in pandemic isolation, it’s time to enter this new normal with your strongest ‘fits. You know, clothes that not only make you look good, but also feel good. And every guy who knows a thing or two about flexing some serious style knows you need to start from the ground up—starting with the right pair of shoes to build your best looks.

And if there’s one takeaway all men can agree upon after a year of being freed from the shackles of constrictive suiting and the feet-throbbing torture of unsupportive oxfords, it’s that comfort is not just a trend— and it’s here to stay. But before you can navigate dressing above the ankle, a solid pair of sneakers is key. For me, that means finding that perfect wear-with-anything-go-anywhere pair of white sneakers.

Think about it: white minimalist sneakers are like a plain canvas, allowing you to express your style vibe for any occasion. From professional and polished to cool and casual, a really good pair of white sneakers simply just makes sense with any clothes in your wardrobe. However, finding those ideal kicks is a lot harder than it sounds.

If you buy a pair of stylish leather sneaker, they’re going to be tough to clean, and though we think sneakers with a bit of character from repeated wear can actually still look pretty cool, the outfit opportunities are limited. Plus, there’s no way you’ll want keep a pair of leather sneakers that’ll bake your feet in the summer heat, forever carrying an unpleasant odor that ups the expiration date on your pricey purchase of the season. And if you’re ready to just purchase a new pair of white sneakers every season, well, then you’re adding to the greater issue of environmental pollution.

Thankfully, one brand dared to challenge the sneaker industry with a smart solution to your sneaker woes that took eight years to perfect. And I can honestly say, it only took me about eight seconds of wearing them to know they did accomplish something great here. (There may or may not have been an audible “ahh” when I put them on for the first time.) That brand is Rothy’s—and you’ll want to remember this brand because we guarantee you’ll see these everywhere this summer.

Shop the RS01 Sneaker




The RS01 Sneaker’s Knit Construction Is Like Nothing I’ve Ever Felt Before

There’s nothing worse than that uncomfortable break-in period for new leather shoes. Though performance sneakers rarely come with this issue, its futuristic design and silhouette unattractively contrast more formal attire. The genius of the new RS01 sneaker is its entirely knit upper, created using Rothy’s innovative 3D-knitting techniques that give it a sleek, timeless look, along with the most comfortable feel. Your feet will easily slide into this sneaker with its flexible, knit sock-like liner—finally, no more awkward, foot-shoving shuffle dance to get on your fresh kicks. And if you’re the kind of guy who loves the bare ankle look with a cropped trouser, it doesn’t get much better than this.

Rothy’s signature knit footwear has already grown a cult-like following with women, so it makes sense the brand would eventually expand to menswear. But it’s not just about comfort and cool style—the brand takes a fully sustainable approach when creating shoes that truly make it a feel-good purchase.

You Don’t Need to Sacrifice Cool Style for Sustainability

Don’t be fooled by Rothy’s less-is-more design ethos—the team’s thoughtful, sustainable approach to footwear takes time, innovative techniques, and a heavy dose of passion.

To create these eco-friendly shoes, the brand owns it’s factories and equipment, allowing them to have more control of the over environmental waste that can be caused by excess material and overproduction. And speaking of waste, Rothy’s took millions of plastic bottles and turned them into small pellets that becomes the yarn for shoe’s upper, creating a sneaker that has one-fifth of the carbon footprint of sneakers made with virgin materials. With their game-changing machinery, the brand is able to construct these knit uppers to the perfect shape that only creates 1% of material waste. Plus, Rothy’s only uses seven parts to create this sneaker, which decreases waste by 30% compared to standard shoes that use 21 parts.

Living a more sustainable lifestyle isn’t as hard as it may seem when a brand like Rothy’s is disrupting the footwear industry by create quality, eco-friendly product that’s equally stylish and comfortable.

A Fresh Look Is Just a Wash Away

If you live an active lifestyle, chances are that your shoes can get scuffed and marked up by your daily adventures pretty quickly, but that shouldn’t mean you have to treat your footwear like a precious piece of art. Rothy’s gets it—that’s why the brand’s cool sneakers are machine washable. Wash-tested 60x to guarantee the perfect fit, was after wash, you can make your go-to sneakers look brand new without having to break a sweat in panic trying different spot treatments. No matter how many spills or splashes come your way, you can chuck them in the washer machine and know your hard-earned money didn’t go to waste. If cost-per-wear value means anything to you, look no further.

Rothy’s RS01 sneakers have truly become the MVP of my sneaker line-up. While I, like most men, figure out how to dress for social occasions again and amp up our workwear wardrobes for a return to the office, there’s no question that I’ll be building out my daily ‘fits around my Rothy’s.

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