Best Buy says it will start selling an expanded collection of hearing devices this fall, including over-the-counter (OTC) hearing aids recently approved in a final rule by the Food and Drug Administration.
In addition, the consumer electronics retailer will launch a new online hearing assessment tool and host an in-store experience for hearing devices in more than 300 stores. Products available in the experience will include Lexie Hearing, Nuheara, Jabra Enhance Plus, Lucid Hearing fio and ENGAGE, Eargo 6, and more.
BEST BUY CO. INC.
"Our expansion of the hearing collection and new store experience will let customers easily find a hearing loss solution from brands they trust," Best Buy category officer Frank Bedo said in a statement. "Our customers come to us for quality tech products and expertise, and this fall we’ll be able to better help them find the right solutions specific to their needs."
For years, the company has sold a collection of personal sound amplification products (PSAPs), self-fitting hearing devices, TV amplifiers, hearing protection devices and other accessories.
HEARING AIDS TO BE AVAILABLE WITHOUT PRESCRIPTION AFTER FDA RULE
The over-the-counter category established under the FDA's final rule will allow individuals 18 years or older with "perceived mild to moderate hearing impairment" to purchase hearing aids without the need for a medical exam, prescription or a fitting adjustment by an audiologist.