Britons swap luxury holidays for green lifestyle, study finds

David Attenborough warns world leaders about climate change

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Research polling 2,000 Brits found having an electric vehicle on the drive (22 percent), a compost heap (15 percent) and a vegetable patch (24 percent) are among the top things adults currently aspire to. But only six percent would like to own an expensive handbag or piece of jewellery and just nine percent long for a swimming pool at home. Being able to say you use mostly or only renewable energy is the biggest aspiration for green Brits, followed by having a low carbon footprint.

A spokesperson for Bulb, which commissioned the research, said: “It’s fantastic that so many of us are looking to more sustainable lifestyles to help protect the planet for future generations.”

It also emerged 62 percent feel that being environmentally conscious is more important than having materialistic things.

And 73 percent are now conscious of being seen to live an eco-conscious lifestyle.

A huge 81 percent take pleasure in recycling and knowing they’re doing their bit for the environment.

Another 23 percent even admitted to comparing themselves to neighbours when it comes to environmentally friendly acts.

While almost one in five have made an environmentally friendly purchase after seeing their neighbour doing the same.

Purchases include vegetable patches (44 percent), compost heaps (42 percent), electric cars (39 percent) and solar panels (39 percent).

A fifth of those polled have even tried to outdo their neighbours when it comes to recycling and reducing their carbon footprint.

And nearly a quarter (23 percent) have even felt envious when seeing a neighbour purchase an eco-product.

The study, carried out via OnePoll also found 61 percent get annoyed by neighbours who can’t recycle properly.

Whilst 22 percent admit to having a disagreement with others on the street because they thought their neighbours were harming the environment.

Other things residents judge their neighbours for include littering (19 percent) and even purchasing a “petrol guzzling car” (10 percent).

A fifth also claim they respect neighbours for their recycling habits more so than their wealth.

Bulb’s spokesperson added: “Electric cars are going to play a vital role in the transition to net zero, and we want to make owning one simple and affordable.

“With Bulb’s EV product, our members get 100% renewable electricity as standard, cheaper charging rates overnight, and can manage everything to do with their car charging through the Bulb app.”

Bulb is launching its new product for drivers which will make owning an electric car seamless, providing 100% renewable electricity, cheaper charging at night, and tools to make sure their car is always charged.


1. Using only or mostly renewable energy

2. Having a low (or lower) carbon footprint

3. Having a vegetable patch

4. Driving an electric vehicle

5. Getting a renewable off grid energy source e.g. ground source heat pump or solar panels

6. Having a raised plant bed

7. Having a compost heap

8. Being able to afford extravagant holidays

9. Owning a holiday home

10. Flying first class in a plane

11. Having a self-sufficient smallholding

12. Buying a bigger TV or sound system

13. Owning a sheep, cow, goat or chickens

14. Subscribing to sustainable food produce e.g. wonky veg boxes

15. Having a swimming pool at home

16. Buying a hot tub

17. Owning a farm

18. Owning a 4×4 or SUV e.g. a Range Rover

19. Flying in a private jet

20. Owing expensive jewellery  

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