Cadbury's new advert celebrating its 50th-anniversary shows two men kissing with a crème egg in an LGBT+ friendly message as it gets ready for Easter chocolate sales.
In the new commercial, coming after "five delicious decades" of Cadbury's Crème Egg, the many bizarre and creative ways people can eat their chocolate treats are showcased.
A woman guiltily licks a Cadbury's egg in front of the sofa, a man uses them in his baking, a woman dips her finger in the creamy inside, and another person hides away with their egg behind a closed blind.
The film then shows a pair of men hold hands and "share" a Crème egg with a romantic kiss, splitting it between their teeth.
"We are down with that!" says a voiceover.
The new advert has received a lot of support on Twitter, with chocolate fans saying they love the new idea.
One fan enthused: "Thank you for this from deep within my gay heart.
"Can't wait to watch the bigots melt down."
Another person commented: "Cadbury's creme egg advert really hitting hard in lockdown."
Meanwhile, one viewer remarked the Cadbury's kiss could be unpragmatic for some men, tweeting: "If David and I tried eating a Cadbury's Creme Egg this way, our beards would become rather a disaster area."
This comes after Cadbury's announced it would give away up to £5,000 in prizes to lucky winners who find a special golden Crème Egg.
Only 200 golden eggs have been hidden in stores – masquerading as the classic Crème Egg in normal packaging.
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