John Lewis Christmas Advert 2020 LIVE – Latest updates and reactions as new ad encourages Brits to spread love

JOHN Lewis's Christmas advert will make its debut on screens tonight, and this year it's all about kindness.

The Give A Little Love ad, which is a joint effort with Waitrose, features different acts of kindness through nine different live action and animation scenes. 

In total there are nine acts of kindness involving a heart in one way or another, helping to form a chain reaction of joy and happiness.

The retailer has involved artists in the making of the advert, wanting to shine a light on the creative industry – which has been hit hard by Covid-19.

The touching two-minute film will air tonight on ITV during the Voice final.

For the latest updates on the John Lewis Christmas advert, follow our live blog below

  • Shayma Bakht

    PICTURES FROM ALDI'S ADORABLE 2020 CHRISTMAS AD

  • Shayma Bakht

    WHO DO JOHN LEWIS' SELECTED CHARITIES FOR 2020 SUPPORT?

    FareShare is a food poverty charity which helps fight hunger and food waste across the UK.

    Since the pandemic started, FareShare has had to double the amount of food it distributes to meet the rising demand.

    Home-Start, meanwhile, provides support to parents from disadvantaged or vulnerable families.

    Home-Start centres have also seen an increase in demand for its services since the start of the coronavirus crisis.

    John Lewis and Waitrose are aiming to raise £4million for both charities this year through its 2020 Christmas campaign.

  • Shayma Bakht

    HOW MUCH DID THE 2020 XMAS AD COST?

    John Lewis hasn’t said how much this year’s adverts cost – but it confirmed to The Sun that it cost significantly less to make than previous years. 

    However, the retailer says they’ve ensured they're still seen by as many people as usual to increase awareness of the charities.

    In previous years, John Lewis has been reported to have spent up to £1million on making its ads and another £5million promoting them.

    The money is usually spent on TV slots, as well as an accompanying app or digital feature and displays in shops.

    This year, John Lewis and Waitrose are aiming to raise £4million for FareShare, which helps those facing food poverty and Home-Start, which works with parents who need support.  

    A further £1million will also be donated by shop to local charities who support families in their communities. 

  • Shayma Bakht

    WATCH THE FULL JOHN LEWIS 2020 CHRISTMAS AD HERE!

    JOHN Lewis has gone all touchy-feely with its Christmas ad this year as encourages Brits to do something nice for others. 

    The Give A Little Love ad, which is a joint effort with Waitrose, was inspired by random acts of kindness during lockdown after the pandemic first hit in March.

    The two minute advert features different forms of moving art – from animation and claymation to CGI and cinematography. It used 8 different artists to create all of the scenes.

    Watch the whole advert here.

  • Shayma Bakht

    MORE SNIPPETS OF JOHN LEWIS 2020 CHRISTMAS ADVERT

    The full advert will be released at 7am, and centres around the theme of “give a little love”.

  • Shayma Bakht

    JOHN LEWIS JOINS FORCES WITH WAITROSE – THE FIRST TIME TWO RETAILERS LAUNCH PHILANTHROPIC XMAS AD

    The highly anticipated 2020 John Lewis Christmas advertwill focus around the theme “Give a little love”, but it will also be coming from Waitrose this year.

    The advert was made in partnership with Waitrose. The ad campaign is the first time that the two retailers have launched a joint Christmas advert with a philanthropic purpose.

    They have chosen two charities: FareShare, which helps those facing food poverty and has England footballer Marcus Rashford as its ambassador, and Home-Start, which supports parents in need. They have set the goal of raising £4million for both. Hence why this year, the John Lewis advert centres on the spirit of giving to others.

  • Shayma Bakht

    JOHN LEWIS SLAMMED BY ENVIRONMENT ACTIVISTS OVER 2019 XMAS AD

    The adorable 2019 advert followed Edgar the excitable dragon who would accidentally burn things. But, criticism followed when John Lewis revealed it was filmed with real fire.

    One person said, “John Lewis have really dropped the ball on this one. We only see the fire that made the final cut – what about all of the rehearsals and outtakes?”

    “At least the one in Game of Thrones was done with CGI.”

    Swedish climate change activist Freddie Ljungberg added, “I am thoroughly appalled that John Lewis are being so blasé about climate change.”

    “I have a simple message for them. How dare you! How dare you take away the free coffee offer and demand that I purchase something from the café in Waitrose first.”

  • Shayma Bakht

    TWITTER USERS SAY THEY'RE IN FLOODS OF TEARS FROM MCDONALD'S XMAS AD

    McDonald's Christmas advert for 2020 tells the story of a mother and her young son reconnecting and social media users are tearing up.

    “Just watched the McDonald’s advert and started crying so that’s where I am on the coping scale.”

    Another commented: “Why am I crying over a McDonald’s advert.”

    One emotional fan wrote: ” @McDonalds best advert yet I loved it made me so emotional kids are growing up far to quick because of modern technology.”

    The animated clip starts as the mum is desperately trying to encourage her teenage son to put down his phone and video game to embrace his inner child.

    The mum finally gets through to him after starting a snowball fight outside McDonald's.

  • Hana Carter

    PICTURED: ARTISTS GIVEN THE CHANCE TO SHINE

  • Hana Carter

    BRIT-AWARD WINNING CELESTE BEHIND THIS YEAR'S SONG

    Brit-award winning singer Celeste wrote the song, called Give a Little Love, and it will be released as a charity single.

    The advert was released on social media today is making its TV debut during the Voice final on ITV tomorrow.

    It's part of a campaign, also called Give a Little Love, which aims to raise £5million to help 100,000 families affected by the pandemic.

    Pippa Wicks, executive director of John Lewis, said the retailer was “humbled” by the kindness shown by the British public this year which had inspired the ad.

    “We want this campaign to be uplifting and to inspire everyone to give some kindness in their own way this Christmas, especially to those who need it most,” she added. 

    “The pandemic has proved that it’s our small acts of love and kindness, particularly in challenging times, that captures what it is to be human.”

  • Hana Carter

    ADVERT CREATION WAS DELAYED

    John Lewis normally starts the ad in February – but this year held off until June due to Covid. 

    The retailer said it has questioned whether it would be appropriate to make an ad at all this year. 

    But it decided to go ahead to help raise awareness for its charity partners. 

    They hope that the ad will help raise £4million for two charities – FairShare, which helps stop food poverty and Home-Start, which works with parents who need support.

  • Hana Carter

    JOHN LEWIS'S 2020 ADVERT CHAMPION'S UK ARTISTS HIT BY THE PANDEMIC

    The Give A Little Love ad is different to any other campaign that John Lewis has done and this is because the retailer recognises that this year is like no other. 

    The two minute advert features different forms of moving art – from animation and claymation to CGI and cinematography.

    Eight artists helped create the different scenes, including Chris Hopewell, who has created music videos for Radiohead and Franz Ferdinand, and French animator Sylvian Chomet. 

    John Lewis said the reason behind this was because it wanted to support the creative industry, which has been one of the hardest hit during the pandemic. 

  • Hana Carter

    THIS YEAR'S ADVERT REVEALED – AND IT'S ALL ABOUT KINDNESS

    This year's John Lewis Christmas advert highlights kindness during coronavirus pandemic and focuses on the creative industry, which has been hit hard by the virus.

    The Give A Little Love ad, which is a joint effort with Watirose, features different acts of kindness through nine different live action and animation scenes. 

    It starts with a little girl wearing specs and a yellow raincoat helping a boy get his football down from the tree, using a heart umbrella. 

    The little boy then aids a snowman fly away who then helps a family get their car going.

    The final moment is a kind-hearted nurse on a bus who gives a heart-shaped sticker on her

    apple and gives it to a little girl to mend her specs.   

    In total there are X acts of kindness involving a heart in one way or another, helping to form a chain reaction of joy and happiness. 

  • Hana Carter

    WALKERS 2020 ADVERT

    LadBaby is the star of Walkers' 2020 Christmas advert – although there's still an appearance from long-standing face of the brand Gary Lineker.

    The advert sees Christmas carols turned into “Sausage CaROLLs” as a festive medley of tunes are switched for lyrics about sausage rolls.

    The clip ends with Lineker cheekily helping himself to the Santa sack full of crisps.

    It coincides with Walkers' new sausage roll crisps, of which 5p from each pack will go to food bank charity Trussell Trust.

    The LadBaby ad is a far-cry from last year's campaign starring Mariah Carey.

    The super star singer was ridiculed for the way she ate crisps.

  • Hana Carter

    ALTERNATIVE JOHN LEWIS ADVERT RELEASED

    An alternative to John Lewis’ Christmas advert has been released on YouTube, telling the heart-wrenching story of a man and his dog.

    The ad has racked up more than a million views as viewers claimed they’d been moved to tears by the sad tale.

    The five-minute long clip has been created by a bloke named Sam Clegg, who sings the backing track on the ad, who added his dad stars as the actor.

    He warned people it’s a “sad song and video that will make you cry”.

    Sam told Fabulous Digital the advert didn't cost a penny to make, as he used an old camera he had lying around, and made the song and video by himself.

  • Hana Carter

    VERY'S CHRISTMAS 2020 ADVERT

    Very's Christmas ad starts by what appears to be the perfect Christmas setting, with picturesque family preparing to eat dinner.

    But as the camera pans out, it's revealed the actual stars on the show are a family who are mocking the cliched scene on TV.

    Star of the advert, mum Jodie, played by actress Letty Butler, looks at the camera and says:

    “You know what Christmas moment I like? Every bloomin' one of them.”

    The advert then shows typical scenes that Jodie loves – despite the chaos of the busy

    seasonal period – including neighbours turning on their over-the-top Christmas lights and buying a tree that is too big.

  • Hana Carter

    MORRISONS CHRISTMAS ADVERT 2020

    Dua Lipa provides the sound track for Morrisons' Christmas advert, with the singer performing her track Levitating.

    The advert sees a delivery driver switch his radio on as Dua Lipa plays out.

    It then switches to clips of staff at Morrisons preparing food, as well as families dancing and setting up dinner tables for Christmas.

    The advert also nods to all the hard work done by key workers during the coronavirus pandemic, as a nurse arrives home to her family ready to celebrate.

  • Hana Carter

    DISNEY CHRISTMAS ADVERT 2020

    Disney's advert for 2020 is a real tear-jerker and focuses on a grandmother and granddaughter reconnecting through a Mickey Mouse toy.

    Viewers first see how Lola, the grandmother, was gifted the Mickey Mouse toy by her father in 1940.

    The toy comes to symbolise family and Christmas to Lola, with the ad showing how the toy has been passed down from generations.

    As Lola fears she is drifting apart from her now grown-up granddaughter, her granddaughter surprises her by re-gifting her the doll on Christmas Day.

    London-based singer Griff is behind the soundtrack, called Love Is A Compass.

    The animation short marks the company’s 40-year partnership with charity Make-A-Wish.

  • Chiara Fiorillo

    ASDA CHRISTMAS ADVERT 2020

    A real-life family star in Asda's Christmas advert.

    The clip focuses on how they're getting ready for the big day in the face of the coronavirus pandemic.

    The advert shows the family decorating their house and stocking up for food for Christmas Day.

    As an Asda delivery driver arrives outside, star of the ad Sunny says: “I guess Christmas is going to be different this year, so let's really make the most of it.”

    The advert ends with the family's house lit up in red and yellow lights, and above it, a message that says: “That's Asda price.”

    It is the same family who appeared in Asda's famous "bottom tap" comeback advert in September 2020.

  • Hana Carter

    COCA-COLA ADVERT 2020

    Coca-Cola is best known for its iconic “The Holidays Are Coming” Christmas advert – but this year's epic advert will have you in tears.

    It starts with a father leaving his family just before Christmas to work on an oil rig, with his little daughter giving him her letter for Santa.

    Viewers can then follow the dad's battle to deliver the letter to Santa, with the journey seeing him climb mountains, trek through a bug-infested forest and even riding a motorbike across a desert.

    With his expedition finally drawing to a close he sees a snow-covered house, lit up by the northern lights in the distance.

    But as he gets to the doorstep he sees a sign, which says: “Closed for Christmas”.

    That's when Coca-Cola's famous festive truck pulls up to save him, and the dad reads his daughter's letter, which says: “Dear Santa, Please bring daddy home for Christmas”.

    The ad is made by Oscar nominated director Taika Waititi, who is behind films like Jojo Rabbit and the new Star Wars film.

  • Hana Carter

    MCDONALD'S CHRISTMAS ADVERT

    Other major retailers are getting ready to drop their festive TV adverts.

    Let's take a look at adverts that have already aired.

    MCDONALD'S :

    McDonald's Christmas advert for 2020 tells the story of a mother and her young son.

    The animated clip starts as the mum is desperately trying to encourage her teenage son to put down his phone and video game to embrace his inner child.

    The mum is dismissed when she asks him to help her put up decorations, and the teen storms off during a visit to a Christmas market too.

    On the drive home, the mum finally gets through to him after starting a snowball fight outside McDonald's.

    Afterwards, the pair finally decorate their Christmas tree and the boy even leaves a bag of McDonald's carrots out for Santa's reindeer.

    Throughout the advert, viewers can hear Becky Hill's track Forever Young.

    Last year, McDonald's Christmas advert followed little girl Ellie as she befriended a lovable reindeer called Archie.

  • Hana Carter

  • Hana Carter

    HUSKY COULD BE MAIN CHARACTER

    The top guest for this year's main character is a cuddly husky and bookies believe it will drop before Monday or just before.

    Bookies also believe it could be a bird.

    Other big names thought to be involved in the song this year include Sam Smith, Lewis Capaldi or Little Mix.

  • Hana Carter

    JESS GLYNNE COULD FRONT CAMPAIGN

    We don’t yet know what the John Lewis advert song will be for 2020.

    Rumours have been circulating that Jess Glynne would be fronting this year's campaign – but again, this hasn't been confirmed by John Lewis.

  • Hana Carter

    JOHN LEWIS USES CAMPAIGN TO RAISE MONEY FOR FAMILIES

    The retailer is using its festive campaign this year to help raise £5million for struggling families.

    If you just can't wait until the 2020 advert is released, take a look around John Lewis’

    Christmas shop from your sofa.

    Meanwhile, the retailer's set to scrap its “never knowingly undersold” promise after 95 years.

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