Kylie Jenner has taken into account babies’ love for swimsuits with her new swimwear line.
Kylie Swim is for all ages! Kylie Jenner recently announced she’s diving into the world of swimwear, and it appears her collection won’t be limited to adult sizes. Last Monday, the makeup mogul took to her Instagram Story to share a series of infant-sized swimsuits. There were two orange and yellow bikinis along with a pink one-piece in the photo. “Baby swim!!!” Kylie captioned the photo while tagging her swimwear brand’s account, The Mirror reports.
So far, Kylie hasn’t released any other details about the swimsuit sizing, including whether she’ll carry sizes for all age groups, not just babies. In general, however, the reality star hasn’t shared a lot of information about the upcoming swimwear line, including a release date.
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Kylie first announced the new collection on August 17th. She shared an image of herself in a pink and orange cut-out swimsuit. Kylie tagged the Kylie Swim Instagram account in the caption.
A post shared by Kylie Swim by Kylie Jenner (@kylieswim)
The brand’s first post was the same image Kylie shared on her feed. In the caption, the Kylie Swim account wrote, “Coming soon…” The brand has shared multiple images of its swimsuits since then, although none of them have featured children’s sizes.
The account links the brand’s new website kyliejenner.com in the bio, but the website only has a “coming soon” banner at the top for now.
At this time, it’s unclear how much the swimsuits will sell for or how much of her own money Kylie has invested in the company. With a net worth of close to $1 billion, investing in a new company may not be a huge expense to the businesswoman. In fact, Kylie Swim isn’t the only new brand the reality star recently announced.
A post shared by Kylie 🤍 (@kyliejenner)
In June, it was reported that Kylie had trademarked the name Kylie Baby in preparation to launch a children’s brand with her daughter, Stormi. The mom-of-one has also created an Instagram account for the brand, but few details are available about it so far.
Kylie is the powerhouse behind Kylie Cosmetics, but she may have been preparing for new business ventures in 2019 when she sold 51% of the company to Coty Inc.
At the time, Kylie said she made the call because it would give her a better “infrastructure to go global,” Just Jared reports.
In addition to her business ventures, Kylie appears to be expanding her family. The reality star is reportedly expecting her second child with rapper Travis Scott. Neither Kylie nor Travis have commented on the news, but they also didn’t confirm her first pregnancy until after Stormi arrived. So, fans are speculating that Kylie is simply laying low while she is pregnant once again.
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Sources: Page Six, The Mirror, Just Jared
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