The stats emerged in a study by iD Mobile, as part of their #BeUnfaithful campaign to encourage people to be disloyal and dump their current network, fronted by queen of loyalty and Love Island star, Georgia Steel.
She said: “If there is one thing I am, it’s loyal babes.
“I am shocked that some people are being more loyal to their mobile network than their partners.”
Those living in Plymouth are most likely to be unfaithful in their relationships with 49 per cent admitting to cheating at some point in a relationship – past or present.
This is closely followed by Cardiff (46 per cent), Birmingham (46 per cent), Sheffield (43 per cent) and York (43 per cent).
However, despite being among the worst for currently cheating on their partner, Liverpool is home to the most faithful adults with two thirds saying they have never had an affair.
Bristol (66 per cent), Newcastle (64 per cent), Southampton (60 per cent) and Manchester (60 per cent) are also among the most loyal cities when it comes to relationships.
But the most common way Brits get caught cheating isn’t through sending messages to their bit on the side (six per cent) but simply by being consumed by guilt and then confessing to their partner (18 per cent).
Although of those who have cheated, more than a third said that their partner never found out about the betrayal.
It also emerged that 96 per cent of people still claim to be loyal, with two thirds saying it’s an important trait to have.
More than six in 10 reckon they are loyal to their friends and family, while 52 per cent feel they are loyal to their partner.
One in four say they are also loyal to their football team, 37 per cent to their bank and 21 per cent think they are loyal to their mobile phone network, according to the OnePoll study.
Saving money is the number one reason someone would ditch and switch to a new brand or product they have been loyal to for years, along with convenience and poor customer service.
Lewis Henry, head of customer and marketing at iD Mobile said: “We live in an age where we have more choice than ever before.
“From online dating to an increasing number of mobile network providers, there have never been more options available to us, meaning loyalty is becoming a thing of the past.
“For too long customers have been loyal to the same old network, paying for things they don’t use, getting perks they don’t want or need, and not getting anything back in return.”
iD Mobile are offering a 30-day ‘Switch Promise’. If customers get cold feet, they are free to leave the network.
For further information, visit https://www.idmobile.co.
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