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Starbucks is reviving its personal reusable cup service more than a year after the coronavirus forced the coffee giant to pause it out of an abundance of caution.
Starting June 22, all company-operated stores in the U.S. will reintroduce the service through a "completely contactless" method.
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Even though an increasing number of Americans are getting inoculated and shedding their masks, the company made sure to eliminate any shared touchpoints between the customers and its baristas for the service.
According to Starbucks, after baristas check the cleanliness of the reusable cup, it will be placed in a ceramic mug or on a tray, ensuring that the barista never touches the personal cup.
STARBUCKS PROMISES SUSTAINABILITY BY REDUCING WASTE AND CONSERVING WATER
Like most companies, Starbucks had ramped up safety precautions at the onset of the pandemic – including eliminating the use of reusable cups on March 4.
Now, it's easing the strict protocols as the world moves back to pre-pandemic life. Recently, the company followed a growing list of retailers in rolling back its mask-wearing guidance for fully vaccinated customers.