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Tesco claims demand for Free From products is soaring. One in 10 UK adults – equating to five million people – have cut gluten from their diet and a further one in 10 have cut dairy or lactose out.
Demand for dairy and lactose-free alternatives has risen most significantly.
Almost a quarter (22 percent) of 18 to 34-year-olds now follow a dairy free diet and one in five (18 percent) follow gluten free diets.
Thirty new additions to the Tesco Free From range will be available in stores from May.
The new products include sweet and savoury options.
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Alison Stokes, Tesco Product Development Manager for Free From commented: “With demand for Free From alternatives at an all-time high, Tesco has placed a huge emphasis on innovation within the category over the past few years, with a focus on developing the quality, breadth and flavours on offer to our shoppers – all at great value prices.
“Interestingly, the data shows that 12 percent of people who purchase free from food can no longer tell the difference between regular and Free From products, which just shows the advancements made in the category over the past few years.”
What new products have Tesco introduced?
- Free From Cinnamon and Raisin Bagels
- Free From Mature Cheddar Cheese Twists
- Tesco Free From Chow Mein Stir Fry Sauce
- Tesco Free From Breadcrumbs
- Tesco Free From Lemon Drizzle Cake Kit
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- Tesco Free From Surprise Cupcake Kit
- Tesco Free From Confetti Cake
- Tesco Free From Triple Choc Truffles
- Tesco Free From Ginger Nut Biscuits
- Free From Quiche Lorraine
- Free From Cheese & Onion Quiche
- Free From Steak Pie
- Free From Bacon Rashers Crisps
Tesco has also made changes in the name of sustainability.
It is changing the packaging on products to reduce plastic use.
It will no longer sell beer and cider packs with plastic rings and will stop buying beer with plastic rings to sell.
Tesco quality director Sarah Bradbury said: “We are working hand in hand with some of the world’s biggest brands to tackle the problem of unnecessary plastic.
“Our mission is to remove, reduce, reuse and recycle so we use as little material as possible and ensure that all the packaging in our stores can be easily recycled.”
Tesco made a new mask announcement recently.
After complaints, the store has decided to issue an update on its rules.
The supermarket insists that face masks are mandatory at all times.
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