Woman of all sizes urged to rock bikinis as every womans body is beach ready

A campaign has been launched in Spain to help women rid worries about their looks to encourage women of all shapes and sizes to head to the beach.

It's been launched by Spain's equality ministry in a bid to have a more body positive approach to the female body.

To promote the campaign the government has used an image of five women who are of differing shapes and sizes.

READ MORE: Woman flaunts natural tum and cellulite saying 'you're not a before photo'

The positive image is accompanied with the slogan: "Summer is ours too", while Social Services Minister Ione Belarra has claimed "all bodies are beach bodies".

Women's Institute head Antonia Morillas said physical expectations don't only impact women's self-esteem, but can also have an impact on their rights.

One of the five women pictured chilling out on the beach is a topless woman who has posed in public following a mastectomy.

It's claimed the new campaign aims to show that all bodies are valid – no matter what they look like or what they've been through.

The campaign works to show that women should be able to make the most of summer wherever – and with whoever – they would like to.

"Today we toast a summer for all, without stereotypes and aesthetic violence against our bodies," the ad reads.

Despite its positive outlook, not everyone has been left happy with the campaign.

Some people debated whether the campaign should have also included men to make it more widespread, whereas left-wing leader Cayo Lara said it works to "create a problem where it doesn't exist".

Junior equality minister Ángela Rodríguez Pam posted a message on Twitter aimed at men who thought women did not need the ministry's consent to visit the beach.

It read: "Of course we go, but we're assuming we'll attract hatred for showing a body that isn't standard."

READ NEXT:

  • Woman who wants ‘world’s biggest bum’ says booty has got too big for her chair

  • Page 3 star flaunts curves in metallic bikini – as ‘tops keep getting smaller’

  • Fit gran, 53, who attracts lads half her age sends fans wild with bikini snaps

Source: Read Full Article