Christmas Adverts 2020: From Argos to John Lewis, here are the must-see ads of the year

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From Amazon’s singing boxes to the stars of Disney’s Frozen starring in Iceland’s Christmas advert offering, last year’s clips were full of surprises. John Lewis brought you Excitable Edgar, while Marks and Spencer’s featured several famous faces, devouring their tasty food. While the big day is still a few weeks away, the ads have slowly been appearing on television screens up and down the country. Here are the best ones of 2020, so far. 

Argos – The wonderful world of magic and the return of the “Book of Dreams”. 

This year, the battle for the best advertisement begins with Argos. 

The retail giant has gone back to basics, spreading the joy of classic Christmas traditions, set to the tune of  Gary Barlow’s brand new single Incredible. 

The heart-warming story shows two sisters, Lucy and Daisy, circling a magic trick set in the Argos Christmas gift guide – or “Book of Dreams” – which then sees the children transform into mini magicians as they begin to perform for their parents. 

The performance includes a festively adorned dachshund and sees the audience pause for breath before the girls complete their trick, to everyone’s delight.

Rob Quartermain, Senior Campaign Manager for Argos, said: “This Christmas families are looking for escapism after what has been a challenging year for so many. Our magic show highlights how a simple gift can make a special memory.

“As the tricks get bigger, Lucy and Daisy dream bigger and, as if by magic, we see more of their family enjoy the show with them.

“Argos is one of the UK’s biggest online retailers but the magical feeling of circling present ideas in the Christmas Gift Guide is something our customers love and sets us apart from everyone else.

“Whether you’re looking for inspiration on your mobile, tablet or in our “Book of Dreams”, Argos is the place that provides much needed Christmas magic.”

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