JOE Wicks made more than £9million in just over a week as tens of thousands signed up to his new app.
The Body Coach raked in the cash as more than 130,000 people took out £69.99 annual subscriptions between Christmas and the new year.
It means the fitness guru, 33, was pulling in the UK average salary of £31,000 every 39 minutes.
An insider said: “Joe’s Body Coach programme has always been hugely popular but the app version is a runaway hit.
“The usual price is £89.99 but it was on a discount, meaning it was even more appealing, especially as Brits started looking to get into shape after Christmas.
“The app was taking around £46,000 an hour.
“Joe knows his market incredibly well and, while he’s giving them a value for money product, he’s absolutely raking it in.”
Dad-of-two Joe launched his Body Coach brand in 2015 but his free lockdown workouts sent his profile soaring.
He became an MBE in the New Year Honours.
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