Not only are audiences flocking back to reopened cinemas for the anticipated summer-movie season but they’re exceedingly happy after getting there.
According to a Fandango.com survey of more than 4,000 of its ticket buyers about their recent experiences, a whopping 93% said they were satisfied with their return, with 87% mentioning the theaters’ great job making them feel safe in the wake of the COVID-19 pandemic.
Moviegoers are also taking responsibility and looking out for fellow film aficionados, with 70% of those surveyed reporting they were vaccinated and 13% saying they were planning to get vaccinated.
AMC Theatres, the largest chain in the country, and Cinemark have reopened 98% of their locations while the No. 2 chain, Regal Cinemas, has more than 97% of its theaters in business.
“Theaters are just so happy to have customers and to have people investing in them that they are really working hard to reinvest in the local community as well,” Fandango managing editor Erik Davis tells USA TODAY. “When people go back to the theater and they feel comfortable and safe, they are reminded again why that big-screen experience is such a powerful and memorable thing to have in their lives.”
Summer movie preview: The 10 most must-see films, from ‘Cruella’ to ‘Candyman’
Natasha Romanoff (Scarlett Johansson) finally gets her solo Marvel movie with "Black Widow." (Photo: MARVEL STUDIOS)
As more mainstream movies have returned to the recovering marketplace, the box office has responded: “Godzilla vs. Kong,” which debuted in theaters as well as on HBO Max April 31, has stomped to a $96.9 million haul – a high-water mark for Hollywood since the coronavirus shuttered theaters last year. And the Disney animated film “Raya and the Last Dragon (which also premiered on Disney+) has racked up $48.4 million since its March 5 bow.
Now that moviegoers are returning, it doesn’t seem like they’re going anywhere: According to the survey, 96% of ticket buyers plan to see multiple movies in theaters this summer (64% specify they will see five or more). And even though some major movies,like this weekend’s “Cruella,” are releasing theatrically and on streaming services the same day, 87% say the moviegoing experience can’t be duplicated at home.
Fans surveyed most want to see these high-profile movies in cinemas this summer:
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