Britney Spears replaces Justin Timberlake in viral 'It's gonna be May' meme

Britney Spears has dethroned Justin Timberlake in a popular meme to kick off the month of May. 

Each year, social media roasts Timberlake by posting a meme quoting the song "It's Gonna Be Me" from the 2000 album No Strings Attached by former bandN'SYNC. In the song, Timberlake sings the line with a unique emphasis on the word "me" pronouncing it as "May." According to the database Know Your Meme, someone posted the meme on Tumblr in 2012 and it caught on, with President Obama and Timberlake himself sharing it in good fun. 

But on Friday the Twitter account @CrappyFumes, tweeted, "I made this to replace the stupid 'gonna be may' meme — you’re welcome world." The new meme pictures Spears from her 2004 "Oops I Did It Again" music video quoting her lyrics, "That is just so typically me" replacing the last word with "May." The tweet was shared more than 6,000 times and 21,000 likes. 

I hate Justin Timberlake so I made this to replace the stupid “gonna be may” meme – you’re welcome world

— cathy *acab forever* humes (@CrappyFumes) April 30, 2021

Did we as a society forget to spam the Justin Timberlake "It's gonna be May" meme this year? Because I didn't see it at all and I'm kinda sad about it.

— Cameron Hennings (@cam_hennings) May 1, 2021

Hey guys… it's May.

— Justin Timberlake (@jtimberlake) May 1, 2017

The meme was then spoofed by other Twitter users, one of whom wrote "My loneliness is killing May," a comical twist on a lyric from Spears's 1998 song "Baby One More Time," with the last word replacing "me." 

A humble pandemic-year alternative suggestion:

— Hydrogen + Time (@AgedHydrogen) April 30, 2021

In February, Timberlake, 40, apologized to his ex-girlfriend for ill treatment after their 2002 breakup, which he spoke about in a misogynist manner on a radio show. Calls for Timberlake to apologize grew with the airing of the New York Times/FX documentary Framing Britney Spears, which painted a sobering picture of how Spears, 39, has been objectified in the media. 

"I've seen the messages, tags, comments, and concerns and I want to respond," Timberlake wrote on Instagram. "I am deeply sorry for the times in my life where my actions contributed to the problem, where I spoke out of turn, or did not speak up for what was right. I understand that I fell short in these moments and in many others and benefited from a system that condones misogyny and racism." 

Timberlake's apology extended to Janet Jackson for his part in their joint 2004 Super Bowl halftime performance, during which he pulled her bustier intending to reveal her red bra (a planned stunt) but accidentally exposed her breast. While Timberlake has apologized to Jackson in the past, there were significant career consequences for the "Escapade" singer.  

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