Prince Harry and Meghan Markle's Archewell Foundation has announced a global partnership with a huge US firm.
They have teamed up with the consumer goods company Procter & Gamble, which the Duchess of Sussex wrote to, aged 11, to complain about sexist language.
The couple said the collaboration will focus on gender equality, more inclusive online spaces, and resilience and impact through sport.
Procter & Gamble is best known for owning major brands such as Crest, Oral B, Gillette, Pampers and Tampax.
In 2019, it reported net sales of $67.7billion (£47million).
When she was at school, Meghan objected to a dish soap advert which included the line “Mothers around America are fighting greasy pots and pans”.
She asked them to change it to “people all over America”, which the business did.
Speaking in 1993, the duchess, 39, she was “furious” at the advert for P&G’s Ivory Clear.
She said: “When they heard this, the boys in my class started saying, ‘Yeah, that’s where women belong – in the kitchen’.”
The Archewell website announced the new partnership on Tuesday, May 11.
In a statement, it said: “Archewell Foundation believes that with community, and through compassionate service to others, we can unleash systemic cultural change.
“In service of doing this, and building more compassionate communities, Archewell Foundation announced a multi-year global partnership today with Procter & Gamble.”
The non-profit organisation said it would “elevate the voices of adolescent girls” to make sure “their point of view and lived experience is heard at the tables where decisions are made”.
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And it also pledged to work with men and boys to encourage gender equality.
The foundation said: “Together we will underscore the importance of engaging men and boys in the drive for gender equity throughout society and encourage shared caregiving at home so everyone in the family can thrive.”
P&G said: “We’ve also been inspired by the mission of the Archewell Foundation and its founders, the Duke and Duchess of Sussex, that with community, and through compassionate service to others, we can drive systemic cultural change, benefiting everyone.”
Harry, 36, and Meghan, who plunged the monarchy into crisis with their Oprah interview back in March, quit as senior working royals in March 2020.
They have since signed deals with Netflix and Spotify.
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