Kids don’t know what to buy their dads for Father’s Day

Dads are being denied decent Father’s Day gifts because their children are CLUELESS on what to buy them

Dads are being denied a decent Father’s Day because their grown-up children are clueless about what to buy them, a new study has found. 

With just two days until Father’s Day, the UK’s pioneer of gift experiences Virgin Experience Days reveals the nation’s spending habits. 

When asked just two weeks ahead of the big day, 40 per cent of people didn’t know when it was – and 20 per cent say their partner has to remind them to buy a gift.

Women find it harder than men to buy for their dads, with 44 per cent saying dads were hardest to buy for in their family – and more than half blamed their dads for this because they hadn’t developed any new interests in decades.

When asked just two weeks ahead of the big day, 40 per cent of people didn’t know when it was – and 20 per cent say their partner has to remind them to buy a gift

One in five people said they would buy nothing more than a card for their dad, and one in ten buy nothing at all! 

When children do buy something to mark the occasion, booze is the go-to gift, followed by clothes and gadgets.

Reasons for not buying anything included: ‘they don’t know what he likes’, ‘he’s got too much stuff’, they ‘can’t be bothered’ and ‘he doesn’t need a present to know they love him’.

Four in ten people left themselves less than a week to buy a present with one in eight people leaving it to the last 48 hours. 

Nearly two thirds of people thought their dad would rather spend time with them than get a present. 

In response to the ultimate stress purchase, Virgin Experience Days has created a Father’s Day Panic Button. 

In response to the ultimate stress purchase, Virgin Experience Days has created a Father’s Day Panic Button

People can enter their dad’s interests into the site then push the Panic Button for suggested gifts and experiences.

Dan Pearce, Marketing Director, Virgin Experience Days, said: ‘Clearly people find Father’s Day a tricky one and we hope our Panic Button can help them out even at the 11th hour. We think people should trust their judgement – most dads would just enjoy more time with their kids – and there are tons of experience that can be shared, and memories to be made that will last longer than a bottle of wine or a pair of socks.’

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