Fury has broken out after an eight-year-old child model staged a 'marriage' and moved in with a 13-year-old boy.
Mila Maxanets and teenage 'influencer' Pavel Pai are dating with the full support of both their parents in Ukraine.
Both their parents deny cashing in on their children's fame and reportedly see nothing wrong with them living together.
According to local media reports, they even encouraged the youngsters to live together in the capital of Kyiv and shoot somewhat provocative content.
But the announcement has been met with outrage and fears about the negative influence it could have on children and the dangers it could pose.
Critics are calling for the authorities to step in and take the kids, who are both bloggers, into care and block their social media accounts.
They blasted the parents for encouraging the behaviour and argued a moral line has been crossed.
The two children reportedly 'married' each other in a ceremony which their parents encouraged.
Their parents are said to have believed it would generate a lot of income on social media and earn money for them.
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Lawyer and criminologist Anna Malyar accused them of behaving negligently towards their kids.
Writing on Facebook, she said: "The girl has millions of subscribers on various social networks who constantly follow her as an idol.
"So there is a risk that they will begin to imitate their idol and become easy prey for paedophiles.
"This absolutely goes against the normal sexual development of children."
The youngsters reportedly publish their photos together on social networks without oversight from any adults.
According to the local news site Censor, the girl’s mum Daria Maxanets actively encourages her daughter's Instagram career.
Mila currently has 496,000 followers on Instagram, while Pavel has 40,000 on the social media site.
No new statement has yet been received from the family or the authorities.
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