Selfridges gains licence to host WEDDINGS at Oxford Street store for up to 20 guests and will includes DJ set, three course meal and ceremony officiated by a drag queen
- Selfridges has acquired a wedding licence for its London Oxford Street store
- Couples can invite up to 20 guests and customise a dedicated ‘Wedding Suite’
- Comes after more than 260,000 weddings were postponed due to the pandemic
Selfridges has acquired a licence to host weddings this summer in a bid to help couples struggling with unprecedented demand for venues post-Covid.
The luxury department store will be able to host ceremonies for a limited time at its flagship London Oxford Street store, with three packages available for couples looking for a ‘non-traditional ceremony in a venue like no other’.
They have created a dedicated ‘Wedding Suite’ on the fourth floor of the grade-II listed building, which is customisable, can hold up to 20 guests and even has the option of a drag queen to officiate.
Almost 280,000 weddings occur every year in the UK, with more than 260,000 weddings postponed due to the pandemic, figures suggest.
Added to the weddings planned for 2021 this means as many as 475,000 weddings could be planned for this year – with weekday dates now as in demand as the typically more popular weekend.
Selfridges will be able to host ceremonies for a limited time at its flagship London Oxford Street store, with three packages available for couples looking for a ‘non-traditional ceremony in a venue like no other’
From May 17 weddings will still be limited to 30 people, but Selfridges’ offering will still be a more intimate affair.
With a ‘Just-the-two-of-us’ package, couple can have a maximum of four guests and will be treated to beauty and grooming appointments, a ‘low-key’ exchanging of vows, a wedding breakfast hamper and a reception in the store’s in-house cinema with popcorn and Champagne.
The ‘Earth Lovers’ package can involve up to 20 guests and includes an appointment to find vintage or rented wedding outfits and a locally-sourced three-course meal at the store’s Brasserie of Light restaurant.
Couple who pick the ‘All-Out Extraordinary’ package can invite up to 20 guests for a ceremony officiated by comedian and drag queen Jonny Woo (pictured)
Couples who choose the ‘All-Out Extraordinary’ package can invite up to 20 guests for a ceremony officiated by comedian and drag queen Jonny Woo and a three-course meal in a private dining room followed by a set from a choice of in-house DJs.
The happy couple and their guests will be able to make appointments with the store for everything from wedding day makeovers and styling appointments to custom-made floral arrangements and canape consultations.
Rebecca Warburton, Selfridges director of events and customer experiences, said: ‘For those looking for a truly unique way to get married this summer, we’re excited to launch weddings at Selfridges.
‘Bringing together some of our amazing experiences, we can’t wait to create custom packages in celebration of people’s love for each other.’
Alison Cathcart, superintendent registrar at Westminster City Council, said: ‘We’re delighted to have another venue to add to our extensive list and to give more choice, especially during the backlog as a result of Covid.
‘In Westminster we’re lucky we can offer destination weddings so it’s about offering a choice, and offering another option that’s interesting and different.’
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